Marketing expert Theodore Levitt publishes HBR article, "Marketing Myopia"; in response, more than 1,000 companies request a total of 35,000 reprints (and over next 45 years, 850,000 reprints are sold) - Timeline Event - Institutional Memory - Harvard Business School

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Marketing expert Theodore Levitt publishes HBR article, "Marketing Myopia"; in response, more than 1,000 companies request a total of 35,000 reprints (and over next 45 years, 850,000 reprints are sold)