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- Also in 1960:
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- Marketing expert Theodore Levitt publishes HBR article, "Marketing Myopia"; in response, more than 1,000 companies request a total of 35,000 reprints (and over next 45 years, 850,000 reprints are sold)
- The 17-week "Program for Management Development", successor to "Middle Management Program", is launched
- Baker Library's collections exceed 364,000 volumes
- Five candidates receive DCS degree and 19 receive DBA: the largest number of doctoral degrees ever in one year up to this point
- ICCH adds "international" section to its bibliography of cases; by this point, more than 235 HBS cases have been translated into 1 or more of 9 foreign languages
- James Healy, Sumner Slichter, and Robert Livernash publish Impact of Collective Bargaining on Management
- Milton Brown and Eleanor May publish Operating Results of Multi-Unit Department Stores
- Non-Tenure Appointments Committee reports on junior faculty members' attitudes toward HBS
- Paul Lawrence (with John Glover) publishes High Level Administration in a Large Organization, a study of organizational change at the Pentagon
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- People Related
- Institutional Growth & Lifestyle
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