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- Also in 1978:
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- Alfred Chandler publishes The Visible Hand; subsequently wins Pulitzer, Bancroft, and Newcomen Awards
- Dan Bricklin (future member of Class of '78) conceives electronic spreadsheet in Aldrich 108
- HBS Clubs are established in Denmark, Puerto Rico, Hong Kong, and New Zealand; Australian club reorganizes into Sydney and Melbourne branches
- President Bok issues report to Overseers focused on HBS
- "Course modules" -- groups of related cases with a teaching guide -- are introduced to help structure segments of courses
- 65% of graduating class join large organizations, 21% join medium, and 14% join small
- Goldston Professorship, honoring lawyer and transportation executive Eli Goldston (MBA '46), is established; Henry Reiling is named first incumbent
- James Cash organizes Computer Industry and Technology Club, which subsequently becomes one of most popular student clubs
- John Matthews and Divinity School's Preston Williams begin teaching Ethical Aspects of Corporate Policy elective
- Louis Wells chairs Subcommittee on DBA Requirements
- MBA applications rise to 5,216 (up from 4,695 in 1977, and from 3,694 in 1969)
- Of $3.7 million research budget, $2.7 million is funded by HBS, $531,000 by government, $148,000 by foundadtions, and $122,000 by corporations
- Paul Lawrence heads OB area (through 1982)
- Paul Vatter publishes Quantitative Methods in Management
- Ralph Lewis (MBA '41), HBR editor since 1971, dies in Paris
- Ray Corey publishes Procurement Management
- Required course on Management Communication is introduced
- Robert Anthony publishes Financial Accounting in Nonbusiness Organizations
- Ted Levitt receives Converse Award from American Marketing Association for "outstanding contributions to science in marketing"
- Total administrative headcount is 367 (down from 424 in 1974)
- William Abernathy publishes The Productivity Dilemma
- Key to Topic Colors:
- People Related
- Institutional Growth & Lifestyle
- Educational or Instructional Methods/Materials
- Programs
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